In order to make your logo recognizable it must be used consistently. Here are five essential elements to include when creating your own style guide:ġ. What are some best practices for creating a brand style guide? A guide helps to ensure everything looks, feels and sounds the same wherever your brand is shown, whether they are print or digital assets. With a guide, everyone has access to the same colors, fonts and imagery that you want used throughout your company. All these things are essential in creating a clearly defined view of what your brand represents.Ī brand style guide is important because it creates consistency and helps to avoid internal and external miscommunication. Most guides include everything from typography and color to logo and language. One way that companies are can achieve this consistency is by developing a brand style guide.Ī brand style guide is a set of design standards used throughout the company when developing creative assets. Many of the best brands are memorable because they have consistent branding throughout all their marketing materials.

Have you ever been shopping, reading a magazine or just browsing the internet and immediately recognized a brand based on their colors, logo or fonts? Chances are good that you have.

Spotify logo guidelines