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“For Gamefam, and I think for more and more game studios today, we’re now in something a lot like the TV business. That’s how you engage that audience, and keep them watching. If you're a writer for a TV show, you need new plot points all the time. But now, as we enter this metaverse era, games are much closer to TV shows.

They were complete contained stories that really existed in isolation. “For many years games were really like movies. “We started to see this fascinating shift,” says Gamefam CEO and founder Joe Ferencz, reflecting on the origins of Gamefam as a studio and concept. “We’ve deliberately brought in a lot of these brilliant GenZ native metaverse creators' And it's a movement Gamefam sees as defining of metaverse platforms’ current evolution. The Los Angeles company is the first dedicated, entirely professional game publishing outfit serving Roblox, followed by Fortnite and Minecraft – letting it stand as the speartip of a new movement. That includes everything from metaverse concerts, live ops, web3 and games as experiential venues, to the move on games by musical acts, brands, sports, and established media as a whole. Simply put, Gamefam has positioned itself as a leader in a space where so many key trends and developments are currently converging. And yet it is Roblox and its 58.8 million daily active users in particular that have offered Gamefam the opportunity to establish thundering momentum over the past 12 months.

The resulting breadth of potential has also seen Gamefam build works for other giants of the live space, from Fortnite to Minecraft. In step with that focus, Gamefam has established a deep understanding of the GenZ demographic’s needs and tastes, informing its work on live-operated original games, virtual concerts, and experiences that connect brands or artists with new audiences within Roblox. For one, the team largely focuses on making and publishing games and experiences delivered within metaverse gaming platforms. That’s not to say the 2019-founded outfit is conventional or typical. When it comes to capturing video games’ current zeitgeist, few do it better than Gamefam.

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